laura logo idea may 2020 - 1.png

"You never change things by fighting against the existing reality. To change something, build a new model that makes the old model obsolete."


- R. Buckminster Fuller

About Me

I'm Laura Simonson and through my business, Virchew, I'm doggedly following a long-time vision to create a compelling business that also champions a cause. Virchew has created a completely new way to nourish dogs with tasty foods that are naturally kind, green, and healthy (100% plant-based and vegan). And we're taking extraordinary steps to support our foods through veterinary partnerships and evidence-based case studies.

As of this writing, we're in the process of building a new website for our commercial launch. But in the meantime, learn more about our extraordinary venture in Vancouver at

  • LinkedIn - Black Circle
  • Twitter - Black Circle
  • Facebook - Black Circle

I'm also the founder of VEGAN Vancouver, a community that celebrates plant-powered (vegan) business, people, and lifestyles. Most recently, I also co-founded Let it BE, an inspirational weekly Zoom circle of women determined to thrive during our new normal in 2020 - 2021. 

Through business, collaborations, speaking and community events, I'm on a mission with a community of awesome people to provide inspired living for everyone and their dog!


Let's connect and thanks for dropping by.


Peace, love, dogs,


laura dogged woman in business dec 2020

Contact Me