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"You never change things by fighting against the existing reality. To change something, build a new model that makes the old model obsolete."


- R. Buckminster Fuller

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About Me

I'm Laura Simonson and through my business, Virchew, I'm doggedly following a life-time calling to create a compelling business that also champions positive change.


Based in Vancouver, BC, Canada, Virchew is creating a powerful, new paradigm in canine nutrition for humanity's best friend. We're serving up the first plant-based meals and treats for dogs powered by trail-blazing veterinary nutrition programs with a dogged focus on skin, digestive and preventative solutions. And, we deliver or ship right to your dog's door.


To fetch more details about our extraordinary venture in Vancouver (or to order your dog's dinner!) at

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I'm also the founder of VEGAN Vancouver, a community that celebrates plant-powered (vegan) businesses, people, and lifestyles. I also co-founded Let it BE, an inspirational weekly Zoom circle of diverse, purpose-driven women determined to thrive during our new normal in 2020 - 2021. 

Through business, collaborations, speaking, and community events, I'm on a mission with a community of awesome people to provide inspired living for everyone and their dog!


Let's connect and thanks for dropping by.


Peace, love, dogs,


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Contact Me

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