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"Every truth passes through three stages before it is recognized. In the first it is ridiculed, in the second it is opposed, in the third it is regarded as self-evident. "

— Arthur Schopenhauer

About Me

I'm Laura Simonson and through my business, Virchew, I'm doggedly following a life-time calling to create a compelling business that also champions positive change.


Based in Vancouver, BC, Virchew is serving up the first plant-based meals and treats in Canada for dogs powered by trail-blazing veterinary nutrition programs and B2B partnerships. We have dedicated our entire mission to providing extraordinary skin, digestive, senior and preventative solutions for humanity's best friend. Plus, we deliver or ship to your dog's door.


To fetch more details about our extraordinary venture in Vancouver (or to order your dog's dinner!) at

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I'm also the founder of VEGAN Vancouver, a community that celebrates plant-powered businesses, people, and lifestyles. I also co-founded Let it BE, an inspirational weekly Zoom circle of diverse, purpose-driven women determined to thrive during our new normal in 2020 - 2021. 

Through business, collaborations, speaking, and community events, I'm on a mission with a community of awesome people and veterinary professionals to provide extraordinary canine nutrition and inspired living for everyone and their dog!


Let's connect and thanks for dropping by.


Peace, love, dogs,



Contact Me

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