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"Every truth passes through three stages before it is recognized. In the first it is ridiculed, in the second it is opposed, in the third it is regarded as self-evident. "

— Arthur Schopenhauer

About Me

When I walked into that quaint, out-of-the-way unusual store in 1989, my curiosity was piqued by a peculiar book title on the shelf. It was in that serendipitous moment that my journey as a tenacious entrepreneur truly began. That single book title sparked a wildfire of ideas and a passion for innovation, wellbeing and nutrition.

Today, I channel that passion and decades of business experience into my business, Virchew, where we create groundbreaking dietary, plant-protein solutions and programs tailored for dog parents and the veterinary industry. Each day is a new adventure, filled with challenges and triumphs, as we strive to make a significant difference in the lives of our companion dogs and their caretakers. And this is just the beginning of my story.

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Based in Vancouver, BC, Virchew is a pioneering Canadian brand that is redefining canine nutrition one dog + one veterinarian at a time. We're serving up the first plant-protein, hypoallergenic dietary solutions powered by trail-blazing veterinarian partnerships, industry-changing nutrition programs, and a direct-to-consumer model. We have dedicated our entire mission to providing extraordinary skin, digestive, senior and preventative solutions for humanity's best friend. Plus, we deliver or ship to your dog's door.


To fetch more details about our extraordinary venture in Vancouver (or to order your dog's dinner!) go to

Through business, collaborations, speaking, and community events, I'm on a mission with a community of awesome people and veterinary professionals to provide extraordinary canine nutrition and inspired living for everyone and their dog!


Let's connect and thanks for dropping by.


Peace, love, dogs,


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Contact Me

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